Contacts:
Infozona Ltd.
7C Suttons Lane
Hornchurch
RM12 6RD
UK

Tel/Fax: +44 (0)1708454063
E-mail: info@infozona.co.uk


Infozona – an effective means to reach Lithuanians in the UK

Infozona is a weekly Lithuanian newspaper in the UK that has been running from 2004. The newspaper is growing steadily and aims not only to meet the current and potential readers’ needs but also to increase sales and be even more useful to our business clients. If you aim to target Lithuanian market segment in the UK, Infozona newspaper is the best way to go.


We work hand in hand with the biggest Lithuanian newspapers, TV channels and internet portals. “Infozona” not only supplies information for Lithuanian media, but also consults various TV production companies regarding making documentaries or TV shows about Lithuanians living in the UK.

Target Market
Lithuanians living in the UK is our main target market. Lithuanian community is one of the biggest Eastern European communities in the UK. According to statistics there are approximately 200,000 Lithuanians currently staying in the UK. This number is growing continuously. After Lithuania became a member of the European Union, Lithuanians acquired the right to travel and work in the UK freely.

Geographical Distribution of Target Market
Although the Lithuanian community is spread throughout the country, the largest part of the community is located in London.

Product
Publication: weekly (published every Friday)
Circulation: 4,000 units
Number of pages: 40
Number of colour pages: 16
Distribution sites: approximately 600; 300 of them in London.
The newspaper is available in TESCO and ASDA supermarkets in London, Eastern European shops, newsagents, corner shops, train and tube stations.

The newspaper is distributed in London by Quickmarsh distributors.

Structure of the newspaper
Although Lithuanian community is fairly homogenous, some distinct segments can be noticed. The newspaper aims to provide interesting and useful information to all segments, be it students, middle age office workers or factory workers.


Newspaper sections:
· News (the UK, the world, Lithuanian, sports news and event reviews)
· Community life (events’ announcements and reviews)
· Useful information and advice (important information regarding life, work, studying and settlement in the UK)
· Interviews with interesting people
· Acquaintance with the UK (educational articles about British culture, traditions and interesting places to visit)
· Women’s page (articles about fashion, beauty, child care, health, etc)
· Entertainment (previews of the most interesting shows in London, film previews, etc)
· Crosswords and brain-teasers
· TV program
· Classified ads

How we attract our readers
One of our ways to attract readers is by launching various lotteries, games, promotions in which readers can benefit from winning valuable prizes. All of the promotions launched last year exceeded our expectations and attracted a large number of readers. Lithuanians also buy the newspaper because of ever increasing number of discount coupons for services and products.

We promote ourselves to Lithuanian community in a several ways: we participate and sponsor various Lithuanian events, take part in charitable activities and working closely together with Lithuanian Embassy in promoting Lithuanian culture in the UK.

Most of the projects are supported by press releases that are published in the biggest Lithuanian media in Lithuania.

In addition to continuously improving the newspaper quality and distribution means we also spent much time and effort in self-advertising and promotion in order to reach a wider market of potential readers. We carry out various regular advertising campaigns through different media channels: other mass media, advertising in the shops, street advertising in East London and the Internet. Our advertising budget is growing every year.

Other Lithuanian media in the UK
Infozona Ltd. is the owner of the most popular Lithuanian website about living in the UK www.anglija.lt. More than 2800 unique visitors per day visit Anglija.lt .