Contacts:
Infozona Ltd.
7C Suttons Lane
Hornchurch
RM12 6RD
UK

Tel/Fax: +44 (0)1708454063
E-mail: info@infozona.co.uk


Infozona – an effective means to reach Lithuanians in the UK

Infozona is a weekly Lithuanian newspaper in the UK that has been running for more than three years. The newspaper is growing steadily and aims not only to meet the current and potential readers’ needs but also to increase sales and be even more useful to our business clients. If you aim to target Lithuanian market segment in the UK, Infozona newspaper is the best way to go.

Target Market
Lithuanians living in the UK is our main target market. Lithuanian community is one of the biggest Eastern European communities in the UK. According to statistics there are approximately 200,000 Lithuanians currently staying in the UK. This number is growing continuously. After Lithuania became a member of the European Union, Lithuanians acquired the right to travel and work in the UK freely.

Geographical Distribution of Target Market
Although the Lithuanian community is spread throughout the country, the largest part of the community is located in London.

Distribution of Lithuanian Community in the UK (Q1 2007)
Source: www.anglija.lt

London: 71.25%
Small towns: 10%
Other cities: 18.75%


Product
Publication: weekly (published every Friday)
Circulation: 6,000 units
Number of pages: 36 (plus free four-page supplement once a month)
Number of colour pages: 12
Distribution sites: approximately 400; 300 of them in London.
The newspaper is available in TESCO and ASDA supermarkets in London, Eastern European shops, newsagents, corner shops, train and tube stations.

Infozona is the only Easter European newspaper that is available in ASDA and TESCO supermarkets. The newspaper is distributed in London by Dawson News distributors.

Structure of the newspaper
Although Lithuanian community is fairly homogenous, some distinct segments can be noticed. The newspaper aims to provide interesting and useful information to all segments, be it students, middle age office workers or factory workers.


Newspaper sections:
· News (the UK, the world, Lithuanian, sports news and event reviews)
· Community life (events’ announcements and reviews)
· Useful information and advice (important information regarding life, work, studying and settlement in the UK)
· Interviews with interesting people
· Acquaintance with the UK (educational articles about British culture, traditions and interesting places to visit)
· Women’s page (articles about fashion, beauty, child care, health, etc)
· Entertainment (previews of the most interesting shows in London, film previews, etc)
· Crosswords and brain-teasers
· TV program
· Classified ads

Our readers can benefit from a free four-page supplement on various important UK topics (such as mortgages, studies, rights, taxes) every last Friday of the month.

How we attract our readers
One of our ways to attract readers is by launching various lotteries, games, promotions in which readers can benefit from winning valuable prizes. All of the promotions launched last year exceeded our expectations and attracted a large number of readers. Lithuanians also buy the newspaper because of ever increasing number of discount coupons for services and products.

We promote ourselves to Lithuanian community in a several ways: we participate and sponsor various Lithuanian events, take part in charitable activities and working closely together with Lithuanian Embassy in promoting Lithuanian culture in the UK.
Most of the projects are supported by press releases that are published in the biggest Lithuanian media in Lithuania.

In addition to continuously improving the newspaper quality and distribution means we also spent much time and effort in self-advertising and promotion in order to reach a wider market of potential readers. We carry out various regular advertising campaigns through different media channels: other mass media, advertising in the shops, street advertising in East London and the Internet. Our advertising budget is growing every year.